Get Continually Returning Customers Using “Great Site Content” Site content would have to be one of the most important aspects of your marketing efforts as it induces a customer to purchase and also come back for repeat business. It is no good getting a customer to your site if it's poorly built or uninformative. Unlike traditional business, where a customer builds a relationship with the business or shop owner, the customer can only build a relationship through the website itself. It is therefore critically important to have a website that incorporates these items: 1. Clear, concise and easy to navigate. A. The first or second paragraph should tell customers what the website is about. 2. Convey trust and expertise. A. An "about us" page is a must. 3. Keep the customer at your website for a certain period. A. Provide free information, advice and articles. 4. Get the customer to revisit and inform others. A. Start your own ezine. 5. Decent or niche products. As you can see, I have placed products down the bottom of the list. You can have the best products in the world, however if you don't have the other four items, your website won't be doing much business. Many of the above items you will be able to find free on the internet. The best guide to whether your site is up to scratch, is to notice what you do yourself next time you're looking for an item on the internet. Do you read the testimonials? Do you read the "about us" page? How many times do you visit the site before you purchase? etc. Many of these methods may not be suited to your website, therefore you just need to search the internet for ones that are. Also, adding some or all of these items takes time, so be patient and it will slowly About the author: Visit one of my online resources and I will show you how to increase your business profits and clients quickly and easily starting today – http://www.search-engine-optimization-training-resource.com/seo/seo_courses.html Copyright © CATDynamics - Catdynamics.com 2005. |