Setup Your Insurance Site
Your Web Site is Critical to your Insurance Business Success.
When people ask their friends to recommend a business they’ll more than likely ask for their web site.
Many people will ask for product or service recommendations using an instant messenger or email. It’s critical that you have a web site that can be passed around.
When people go looking for a business they are going to be more likely to engage the one that has a web site.
From a yellow pages listing to an advert, it’s the web address they can easily punch into their web browser and get more information to help make their choice that will get their attention the most.
Many people are doing this more than picking up the phone and calling. It’s your web site that is the crucial, most critical part of your marketing kit.
Register your Domain name
- Choose a domain closest to your business name
- Make sure it is easy to remember and easy to say
- You can use up to 67 characters
It is import you choose a name that is closest to your business name. As anyone in the world can register domain names, it is a good chance that the name you want is already taken so it is a good idea to work out a number of alternatives.
When coming up with domain names, make sure they are easy to remember, easy to spell and easy to say. If people have a hard time remembering it or remembering how it is spelt not only could you lose their business but loose them to a competitor. It is also important that it is easy to say your domain name. When people call you on the phone and ask for your email or web address you want to be able to easily say it without a long winded explanation or spelling session.
Get hosting
- You’ll need reliable hosting
- You’ll need it to be easy to use
- You’ll need flexibility and support.
A web hosting account is needed to serve your web site 24/7. Other than your domain name it is central to getting and keeping your web site online. The most important aspects of your hosting account are Reliability, that it is easy to control, and the host is flexible and you can get support fast when you need it.
You’ll easily spend hundreds per month on your phone and just as much again on your internet connection so for as much again on your web site you'll have a far greater chance at closing more business. in the age of the internet it is your web site that will close the sales, seal the deal and reel in business.
Get web hosting for your site now!Prepare content for your web site
Write the key pages for your website: About Your business, Your People, Your Services, Why People should choose you, Your Contact Details, A list of your favorite links related to your business that will help your customers and people visiting your site.
It is also a good idea to write articles about your business. Also collect or take photo's of your business premises, people and examples of your business in action. Click here for more details on what to write.
Either Design Your Site or Hire a Web Designer to Design Your Web Site...
Once you have your content ready for your web site you'll need to turn it into a good looking, easy to use website.
You can either do this yourself using one of the readily available web design tools or hire a web designer to do it for you.
Generally someone with word processing skills will spend 20 hours over around 2 weeks designing it themselves.
Getting a designer to desin and produce a basic website with a basic design will cost around $500.
For a more invovled web site design you can expect to pay $1500-$2500.
These costs are not exact and depend on how involved and how specific you are with your requirments. You can find out more about the web site design process here.
Setup Statistics for Your website
Every time a person visits your website, the server logs a wide range of details of the visit.
Statistics can tell you a lot about who visits, what pages they read, where they're from and how they got to your site. This is important to know what works on your site and what isnt.
It also helps you to know if you are getting close to your target audience and what you need to do to improve your web site.
Get Traffic for Your Website
Most people will come to your website from seeing it in all your local marketing offline.
The other way people will find you is from searching with a search engine, local business directory or the yellow pages.
Search engines rank sites based on the content of the page and how active they are on the internet. They work out how active and valuable you are in relation to keywords by how many other sites link to your site and what text is used to describe your site in the link.
The more links you get across the internet on other good Insurance sites with keywords you want to be found on, the better the chance you have at ranking higher and getting traffic from them.
Increase Business With your Insurance Web Site
Adding your website address - your domain name - prominantly to all your marketing materials will increase the chance you have of closing more sales and increasing business.
Your website will give your business greater credibility and allow you to show how unique and benefical you are to your current and prospective customers.
People are using the internet more than the telephone to answer their queries about a business and make their choice.
The more up to date, fresh and relevant you make your web site to your customers and prospects, the greater the chance you will have of grabbing their business.
Insurance Forums
promote
your web site by writing articles and submitting them to Article
Directories. Other Insurance sites can then republish them on their
site with a link back to yours.
about and get isights into the future directions of the Insurance industry.
your own. It's the next leap in promoting your site after a blog. 
Social networks are a good way to meet like minded people on the internet - think of social networks as 'networking' online.
greater insight into future directions of the Insurance industry - you can gain ideas that you can try in your local area.
It's
a good first place to promote your web site. Listing your site in
directories will also help search engines see your site is active on
the internet and help raise your ranking on search results. 
eb Sites
you
can buy already designed site templates. All you need to do is insert
your content and logo, customise images and colours and you can quicly
have your site up and running. 
Web
applications are a great way to add extra functionality to your site
and make your site more useful and engaging for your customers or
automate processes in your business.
Search
engine tools are generally used to find out which keywords are being
searched the most to optimise pages and text used on links to your site.
he best professional suited to your project based on the price they bid and the reviews you have read about them. 