The Web 2.0

Author: Pallavi

 

History

 

The concept of "Web 2.0" began with a conference brainstorming session between O'Reilly and MediaLive International. Dale Dougherty, web pioneer and O'Reilly VP, noted that far from having crashed the web was more important than ever, with exciting new applications and sites popping up with surprising regularity. What's more, the companies that had survived the collapse seemed to have some things in common. Could it be that the dot-com collapse marked some kind of turning point for the web, such that a call to action such as "Web 2.0" might make sense? They agreed that it did, and so the Web 2.0 Conference was born.

 

The Web as Platform

 

Like many important concepts, Web 2.0 doesn't have a hard boundary, but rather, a gravitational core. You can visualize Web 2.0 as a set of principles and practices that tie together a veritable solar system of sites that demonstrate some or all of those principles, at a varying distance from that core.

 

Web 1.0 vs. Web 2.0

  • AltaVista vs. Google
  • Hotmail vs. Yahoo Mail
  • Ofoto vs. Flicker
  • Mp3.com vs. iTunes
  • Geocities vs. Blogger
  • MapQuest vs. Google Maps
  • Encarta vs. Wikipedia
  • Netscape vs. Firefox

 

Open Data

  • Open data formats
  • No data lock-in or walled gardens
  • User created data
  • User owns their own data
  • Ability to use data outside the confines of the application
  • Data used across devices

 

Architecture of Participation

  • Providing a service, not a product (infoware not software)
  • Encourage user contribution (reviews, comments)
  • Collective intelligence (Page Rank, folksonomies, popularity)
  • Make it easy to re-use and re-mix
  • Customer self-service
  • Community and sense of ownership

 

Rich User Experience

  • Easy to use
  • Pleasurable to use
  • Build social networks
  • Rich user interface
  • Functions like a traditional application

 

Core Web 2.0 Technologies

  • Open data through API's and web services
  • RSS
  • Ajax
  • Web Standards (DOM Scripting, XHTML, CSS)

 

Web 2.0 Revolution

  • Using existing technologies in new and innovative ways
  • Change in the way people view the web
  • More mature industry
  • Healthier web economy
  • Need to innovate just to maintain position

 

The Web as a Platform

  • Simplifies distribution
  • Easy way of maintaining code
  • Faster speed to market
  • Share data across devices
  • Subscription model vs. one off purchase

 

About the Author:
Pallavi is an executive of Wensil i technologies.

 

Source: http://www.articlesbase.com/web-design-articles/the-web-20-854559.html

 

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